Why the F*ck Can’t I Change?
Insights from a neuroscientist to show that you can
By Gabija Toleikyte
21st January 2021
Most of us want to change something about ourselves. It might be our response to stress, our weight, patterns in our relationships or our performance at work. Change is hard, it’s emotional, but it’s not as impossible as you think…
In this ground-breaking book, neuroscientist and behavioural coach Dr. Gabija Toleikyte gets straight to the root cause of why we form certain habits and behaviours and shows how we can realistically stop ourselves repeating the same mistakes.
Expertly researched, Gabija takes us on an eye-opening journey through the extraordinary human brain, exploring how it deals with the everyday changes that face us all. With relatable case studies and practical strategies and tools, Gabija demonstrates how you can rethink change.
TALKING POINTS
Why you shouldn’t suddenly stop bad habits.
How you can take control of your emotions.
The simple ways to improve your motivation and productivity at work.
How you can become a better communicator, decision-maker and leader.
The secret to strengthening your relationships, and the impact relationships have on our brains.
How to look after your brain health and why it’s so important.
Why ‘positive thinking’ can be a bad thing.
Why it’s physically impossible for us to truly multitask.
The science behind our gut instinct
The science behind bias.
This transformative, inspiring and empowering book will help you get unstuck and guide you through every step to achieving meaningful, lasting change in every aspect of your life.
ABOUT Gabija ToleikyteI
Dr. Gabija Toleikyte is a neuroscientist, lecturer, and performance and wellbeing coach. She is currently a lecturer in psychology at Sheffield Hallam University. Gabija completed her PhD at University College London on the neuronal basis of memory and navigation and her PhD findings were published in one of the highest impact research journals – Nature Neuroscience – in 2017. Prior to that, she undertook award-winning academic research on Parkinson’s disease at the University of Helsinki.
During her PhD Gabija has also qualified as a business coach and coached UCL academics and administrative staff. Combing her neuroscience background with coaching experience Gabija has started her own consulting company, providing coaching and seminars for organizations and the general public on the subjects including changing habits, productivity, leadership, and decision-making.
Gabija is also a TEDx speaker and her work has been featured in the Guardian.