Book PR

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About me

I am an award-winning publicist with 20 years experience of delivering strategic campaigns that launch careers, build brands, drive sales and engage readers. I am based in London, but offer book PR for the whole of the UK and the Republic of Ireland.

What you can expect from my campaigns

I excel at finding a story, getting people engaged and creating noise. I think creatively and strategically and am experienced at dealing with multiple stakeholders. I am organised, proactive and adaptable and have excellent contacts across print, online and broadcast media.  

Whether securing reviews, features, interviews, arranging events or generating early buzz, I can put together a bespoke publicity campaign that will maximise the potential of any book.

The length of your book PR campaign can vary. Depending on your project, you might need:

  • a full PR campaign, spanning 3-6 months.

  • targeted work over an agreed timeframe, following up on pre-existing pitches or providing fresh ideas part way through a campaign;

  • a day or two a month, over a prolonged period, to keep the campaign running.

Book events

I am very experienced at securing appearances at key events and my contacts in this area are second to none. 

My authors are routinely invited to speak at high-profile festivals, in leading bookshops and in world-renowned institutions. They also contribute to well-known conferences and talks series.

Examples include: 

  • Hay, Cheltenham and Edinburgh festivals

  • Waterstones and Foyles bookshops

  • Institute of Directors

  • Bookomi

  • School of Life

  • How To Academy

  • Google Talks

amongst many more.

Book PR consultancy

With two decades of experience in book PR I am also available to work in-house to generate ideas and formulate strategies to:

  • break out debuts

  • build brands

  • re-imagine paperbacks or repeat authors.

Previous projects

EVENT PUBLISHING

In 2015 I was co-PR on the campaign for Harper Lee’s Go Set a Watchman, making it the most talked about book of the year, achieving news headlines and unprecedented coverage.

Crime fiction

Throughout my career I have managed the PR for several crime brands such as Harlan Coben, James Ellroy, Tony Kent, Donna Leon, Clare Mackintosh, Kathy Reichs, Tim Sullivan and Don Winslow.

Launching authors

I have launched the careers of authors as diverse as Sandrone Dazieri (Kill the Father), Jenni Fagan (The Panopticon; The Sunlight Pilgrims), Gillian Flynn, Nick Harkaway (The Gone-Away World), Liz Hyder (Bearmouth), Jonathan Lee, John Niven (Kill Your Friends), Sara Taylor (The Shore; The Lauras), and Paul Torday (Salmon Fishing in the Yemen).

Literary fiction

I have worked with major literary names, from Alice Walker to Michel Houellebecq, Lauren Groff and Douglas Coupland.  

Non-fiction

Non-fiction projects I’ve worked on include:

  • Business: New York Times bestselling business writer Charles Duhigg (The Power of Habit, Smarter Faster Better); Bernadette Jiwa (Hunch: Turn Your Everyday Insights into the Next Big Thing)

  • History: Jung Chang (Big Sister, Little Sister, Red Sister); award-winning historian Thomas Harding (Hanns and Rudolf, The House by the Lake); Tony Judt; Christopher Lee (Carrington: An Honourable Man); Andrea Wulf

  • Smart thinking: Laurence Scott (shortlisted for the Samuel Johnson Prize for The Four Dimensional Human: Ways of Being in the Digital World)

  • Politics and current affairs: Ed Balls (Speaking Out: Lessons in Life and Politics); Heather Brooke (The Silent State: Secrets, Surveillance and the Myth of British Democracy); Ian Dunt (Brexit: What the Hell Happens Now?)

  • Memoirs: Mark Berry/Bez (Buzzin': The Nine Lives of a Happy Monday); Lily Bailey (Because We Are Bad); Barbara Charone (Access All Areas); William Clegg QC (Under the Wig); Peter Crouch (I, Robot); Ruth Fitzmaurice (I Found My Tribe); Caro Giles (Twelve Moons); Judy Murray (Knowing the Score); Huma Qureshi (How We Met) Rebecca Schiller (Earthed); Tracey Thorn (Another Planet)

  • Popular culture and music: Bez; Barbara Charone; Alan Edwards; Chelsea Handler; Dylan Jones; Questlove; Patti Smith; Tracey Thorn

  • Commercial non-fiction: Ben Mezrich (author of The Accidental Billionaires and Bringing Down the House, which were made into major motion pictures The Social Network and 21 respectively)

  • Event publishing: Belle de Jour (The Intimate Adventures Of A London Call Girl); Harper Lee (Go Set a Watchman)

  • Health & wellbeing: Dr Rangan Chatterjee (including The Four Pillar Plan; The Stress Solution); Dr Karan Rajan (This Book May Save Your Life)

  • Economics: Dharshini David (The Almighty Dollar)

  • Illustrated: James Campbell (The Art of Winnie the Pooh); Patti Smith (A Book of Days)

  • Sport: Peter Crouch; Judy Murray

Get in touch about your book PR project

If you're interested in commissioning me to work on a book PR campaign, please don't hesitate to contact me today.