Testimonials
“Emma has been fantastic PR support for my book Genius Gut. She secured fantastic media coverage, handled all the details and kept things running smoothly. If you’re looking for someone who’s not just a publicist but a real partner in your book’s success, Emma is your go-to. I’m so glad we worked together and would jump at the chance to do it again.”
“Emma Finnigan is the consummate professional. With one particular campaign in mind, she brought all her skill as a diplomat, counsellor and creative expert to the fore, producing a #1 mover and shaker on Amazon from one perfectly placed piece of coverage and delivering pages and pages in print, online and broadcast. It’s been a joy to work with Emma, knowing that she had every single base covered, and more. Let’s do it again Emma!”
“Emma Finnigan has been the most wonderful and supportive publicist anyone could ask for. It was a first for me having my very own PR although I’ve practised the art for half a century. We worked together so smoothly, as if we’d known each other for years. Her attention to detail, follow through and great judgement and advice made an enormous difference to the campaign. I really hope Emma gets an award for her great PR campaign on a PR. She surely wrote the book on publicity for authors!”
“I’m really happy to recommend Emma, who worked on my book “Another Planet”. She is incredibly professional, super-efficient, and a stickler for detail. Yet she also hangs on to a sense of perspective about it all, and ensures that the promotional process is enjoyable and not stressful. She’s good company and easy-going, which makes everything run smoothly. Very highly recommended!”
“Nothing more daunting for a PR than doing the press for another PR but Emma rose to the challenge and delivered an incredible campaign. She’s the best! Well almost!”
“You just wouldn’t want anyone else. Emma has proved to be an ace publicist. She’s a great negotiator with the media, and she achieves goals. She’s huge fun to work with and at the same time very highly efficient. Emma has great attention to detail and follows through. She’s always on the case through a live broadcast or Zoom, and sorts any technical difficulties. Nothing gets overlooked or forgotten and nothing is too much trouble. She has tremendous flair and enthusiasm. I cannot recommend Emma highly enough and I thank her for the privilege of working with her.”
“I just wanted to say what a complete pleasure it has been to have benefitted from your work on Write It All Down. I have been blown away by the coverage and it has been an extremely pleasurable and rewarding experience for me.”
“Emma worked incredibly hard to promote my book: she doesn’t let a little thing like a pandemic get in her way. We had coverage on national and local radio, in newspapers and magazines, podcasts, webchats, instagram lives: anything to find a way to reach readers at a time when live events weren’t possible. Emma replies to emails day and night, she is super-patient and on top of everything. I was really lucky to have her, and I slightly regret telling you this in case she is too busy with new clients when I next have a book out.”
“Emma is such a pleasure to work with – expert, strategic, creative and versatile. She has worked tireless to secure widespread coverage – ensuring ‘The Flavour Thesaurus: More Flavours’ reached every possible audience – while providing excellent author care.”
“Emma always puts our authors at ease. She consistently goes the extra mile to bring out the best in them. Her author care, clear communication and volume of coverage is unparalleled. She is an outstanding publicist.”
“Emma worked with me on the paperback of my book ‘Knowing The Score’ and I can’t recommend her highly enough. Creative, professional, ridiculously thorough, friendly yet firm, well connected and fun. Perfect publicist combo!”
“Emma’s reputation as the best in the business is utterly deserved. She’s strategic, joyful, resilient, goes the extra mile every time and is brimful of wonderful, creative and original ideas. I utterly loved every day of working with her and wouldn’t hesitate for a second to work with her again. In a word - perfect.”
“Emma was the publicist for ‘Big Sister, Little Sister, Red Sister’.... She was extremely professional, always efficient and thoughtful. It was a joy working with her.”
“I have worked in publishing with many great PRs for over a quarter of a century. Emma and Sarah are two of the best in the business: sensitive, creative, and absolutely reliable. Looking forward enormously to the next opportunity to work together.”
“I’d like to give a very big shout out to both Sarah and Emma who I had the pleasure of working with and who managed an amazing PR campaign for Bez’s book ‘Buzzin.’ They left no stone unturned and provided amazing support to both Bez and his management team. A pleasure to work with and we’ve already booked them for our next project! Thank you.”
“I hugely enjoyed working with Emma on the pre-publicity and launch of my book, ‘Speaking Out: Lessons in Life and Politics.’ Emma is highly professional and experienced and matches strong ambition with sound judgement, which is always a difficult balance to strike. She did it superbly. I really hope I get the chance to work with Emma again soon.”
“I felt so fortunate to be working with Emma during the publication of my debut memoir. My book is deeply personal and I was grateful that Emma always ensured that my family’s privacy was respected in articles and interviews. She was always quick to respond to any queries I had and happy to go back to press contacts if I had any concerns. Emma was very proactive and fun to work with, and as a debut author I really benefited from her expertise.”
“I have been hugely impressed by Emma’s work on Tracey Thorn’s Another Planet. Not only did she deliver a comprehensive campaign that helped propel the book into the Sunday Times bestseller list, but her professionalism and attention to detail were second to none. Her author care and communication were also exceptional, going above and beyond to ensure the team in-house were kept fully up to speed, and that Tracey felt well-informed and supported.”
“Emma is one of the most strategic, versatile and committed publicists I know. Her drive, focus and attention to detail means no stone is left unturned in the pursuit of blanket, impactful coverage. Her work with Dr Rangan Chatterjee has been second to none. Emma has worked tirelessly to ensure we have had interviews across the media – propelling the book to the Amazon no 1 spot – and always comes up with creative new hooks for the book. She carefully manages the schedule and her author care is exceptional. Her can-do attitude, coupled with her measured and calm manner, means that each book campaign has gone very smoothly. She is also lots of fun!”
“We were impressed with Emma and Christian from start to finish. From careful planning and updates that were regular, timely and informative, to fantastic author care and - the most important thing - extensive coverage, they were great to work with.”
“Thank you for everything, Emma! Such a brilliant range of coverage, and everything was handled so sensitively, which was fantastic.”
“Emma was fantastic in setting up the publicity for my book, without her I am sure we would not have made the book the success it has become. She was able to arrange numerous radio and magazine interviews as well as speaking engagements at Literary festivals. She always suggested how I should approach each engagement and provided good feedback afterwards. I would have been lost without her.”
“Working with Emma is a real pleasure. She is hugely professional while always providing a personal touch. She has fantastic contacts across the media and leaves no stone unturned. I was hugely impressed by the breadth of the coverage she secured for her recent campaign for ‘I Found My Tribe’ by Ruth Fitzmaurice. She handled this campaign with sensitivity, pragmatism and creativity and got fantastic results. Her communication is excellent too. Any author working with her will be in very safe hands! Highly recommended.”
“Emma planned the campaign for ‘American War’ by Omar El Akkad meticulously and dealt with every challenge that came her way during set-up and the tour itself.
Emma grasped the brief and found every opportunity. She produced a great breadth of review coverage and secured a good range of interviews. Her author care during the tour was superb and was greatly appreciated by the author. In addition to this her communication to both our sales and social media teams was consistent and clear, ensuring we provided the best possible sales opportunities for the novel”
“I loved working with Emma throughout the course of promoting ‘Because We Are Bad.’ Not only did Emma score amazing slots in the national media and on the radio, but she also was a delight to work with personally. She was there for me every step of the way and excelled at keeping me calm and collected, which is no mean feat. Emma really cares about her authors, and she’s also brilliant at her job. I feel so lucky to have been able to work with her!”
“Emma was professional and hard working throughout our campaign, securing us top spots - and cover space - in the national press, knowing exactly who to pitch to and what to pitch to them, and generally making a stressful, difficult period much more relaxing and successful than it ever would have been without her.”
“Emma came on board to work with us on the PR for my book Hunch just a few short weeks from publication date. Her wealth of experience and great relationships within the industry yielded some excellent features and publicity for the book that we wouldn’t have otherwise had. Not only is she good at it, Emma clearly loves what she does. It was a privilege to work with her.”
“Emma’s contacts are second to none. Thanks to her, my book was reviewed in national newspapers and magazines which appealed to exactly the demographic I was writing for. From the start to finish of this campaign, she was there to answer any of my questions, no matter how foolish they were. She knew my book inside and out and made my first experience of working with a PR a pleasure - she’ll be a tough act to follow.”
“Emma was tasked with gaining coverage for John Keay’s latest work, The Tartan Turban: In Search of Alexander Gardner. Despite Kashi House being an unknown quantity in the publishing world, she was able to achieve some remarkably high profile results including a lead review in The Sunday Times.
Professional, efficient and well connected, Emma was a pleasure to work with. I would recommend her to anyone interested in securing solid, targeted coverage for their books and would absolutely work with her again.”
“Emma ran a campaign for a non-fiction book I published, Brexit: What the Hell Happens Now? by Ian Dunt. She put together an intelligent strategy and executed it professionally throughout. She pitched to newspapers, periodicals and radio and TV stations, made rounds of check calls and ensured that the book received the appropriate credit lines. The campaign achieved national TV and radio news coverage and a cover feature in the Guardian’s main G2 supplement, propelling the book into the upper reaches of the Amazon sales chart. Emma is assiduous.”
“Emma Finnigan was a pleasure to work with; she was focused, engaged and prioritised sensibly and appropriately. We achieved a good range of PR across media channels, including traditional print and broadcast, with excellent coverage and positive impact on sales.”
“Emma’s one of the best publicists I’ve worked with. She’s bright, funny, much given to irony, and knows the exact tone to use when addressing different people. Beneath the wit and intelligence, which have more than once reduced me to tears of laughter, there is a strong current of sympathy and understanding and an obvious interest in other people, their lives, their hopes. Sometimes a day out with the girl from the publisher is a bit of a grind; with Emma, it’s a day of larking about with a pal.”
“I’ve been fortunate to work with Emma for nearly a decade now, across all three of my books. She’s an exceptional, energetic publicist with connections everywhere and a real talent for finding audiences for unusual literature. She gets writers’ work out there without cheap tricks and gimmicks. She does it through sheer intelligence, sincerity, and her great ability to match-make authors with critics and readers. It’s a rare skill and I recommend her without hesitation.”
“I have loved working with Emma Finnigan as my PR for my debut novel ‘The Panopticon’, and also ‘The Sunlight Pilgrims’. Emma always pre-empts books/authors’ needs before they arise. She is fiercely competent in her professional field. I found that in high demand situations such as being selected on the Granta Best of Young British novelists list, Emma performed at the top of her game consistently, allowing me to go out and focus on the work. I have absolute faith in her skills!”
“Working with Emma is always such a pleasure, both for me as an agent and for the authors she looks after with such care, dedication and calm professionalism. Nothing is ever too much trouble and I am always confident my authors and their books will be in the best of hands.”
“Thanks Emma for handling every aspect of the campaign with professionalism and enthusiasm.”
“Working with Emma was wonderful. She did a brilliant job on the publicity for my book, she was full of ace ideas, had great contacts and made the most of every opportunity for me; she was fun, unflappable and entirely organized, which made the book promotion a joy. I’m also a reviewer, and Emma is tiptop at getting proofs and finished copies out to me, answering any queries that I might have, as well as suggesting authors for features that I’m working on, or short stories that I’m commissioning. She really knows her stuff!”
“Thanks so much for all your support of my first book; it has received such wonderful publicity thanks to your efforts.”
“I’ll be forever grateful that you were the person to handle my first book - you’ve been more wonderful than I imagined possible.”